MARS INC. (Logo)
Mars incorporated is an international private militia and security corporation. The company is headed by a family of Ares fanatics who look to the Greek god of war for the success of their business. Their workforce is built upon those with backgrounds in the militia and the police. Their business model is very rigid and to the point.
CHALLENGE
The Company is looking for a new identity that captures the essence of the brand and is simple yet versatile enough to fit on their forms of media such as uniform patches, employee cards, and some surplus goods.
SOLUTION
I designed the logo with a unified letterform to symbolize their international business influence. The arrow shape in the C represents the sign of Ares to capture the company’s admiration. The broken stencil like and angular letterform is meant to combine corporate rigidness with a militaristic feel.
Final design
