CMD branding kit (Collaborative project)
The Center for Media and Design is Santa Monica College's new campus dedicated to promoting their new Interaction Design and User Experience programs.
CHALLENGE
This project tested my ability to work with a team. Each of us was assigned an element of this kit. I did billboard advertisement and built the pattern (graphic elements bu another member of the team). The main challenge I faced, aside from team collaboration, is making the billboard look interesting without it being too distracting for motorists.
SOLUTION
To overcome the idea of making things interesting without being distracting we decided on keeping a geometric sans serif font throughout all designs (this included my billboard). This made things clear and concise but not interesting. From here I take the graphic elements provided by my team members and forged a pattern with them.
